Commercial

Aside from editorial recipe creation and food-styling for many quality magazines, and crafting my own cookbooks, I also work as a commercial food-stylist, recipe developer, prop-stylist, and food consultant.

The work of a food stylist is to make a dish look as real and appealing as possible for photography, while following a brief set by the client and/or art director. Sometimes this can involve having to trouble shoot and use lots of different skills to fix problems and make the food look its best. I really enjoy the satisfaction of solving these conundrums.

Different types of commercial work call for different food-styling techniques. For example, packaging and advertising food images need to be very precise and sharp. This may involve working with tweezers, paintbrushes, eye-droppers, and other tools and skills – whatever it takes to make the food look perfect. Editorial and Advertorial work is more relaxed and natural and includes props that set a scene to invite the viewer into the image.

Beautiful mouth-watering photographs are important. I work with leading food photographers, styling my food for them to capture digitally. This process involves gathering and placing props and backdrops to form a picture. It also involves the art of food styling, which is cooking and arranging food for the camera; food that looks natural, edible and photogenic. The results speak for themselves.

Feel free to contact me if you wish to discuss any commercial recipe development or food-styling work. I’d love to be of help.